Gerry Weber, a leading German fashion brand known for its high-quality, trend-oriented women’s clothing, has always been about style and comfort. But with the opening of their new store in Münster, Germany in September 2021, they took things a step further – focusing on both high-quality, fashion and sustainability.
Gerry Weber isn’t just about the clothes they sell; it’s about the entire shopping experience. For their Münster location, they wanted to create a welcoming and environmentally conscious space that reflected their brand values. This meant using sustainable materials throughout the store, and the flooring was a crucial element.
PURLINE Flooring from Windmoeller Won Them Over
Gerry Weber knew they needed a floor that could handle the daily hustle and bustle of a busy retail space. But they also wanted a floor that aligned with their commitment to sustainability. That’s where PURLINE flooring from Windmoeller came in.
PURLINE flooring uses bio-based polyurethane, a specially developed high-performance composite material that is free of chlorine, plasticizers, and solvents. It contains plant-based oils, renewable raw materials, and natural fillers. This resourceful and environmentally responsible approach impressed the Gerry Weber project team, who were also drawn to the flooring’s aesthetic and numerous practical benefits. They chose PURLINE Pure One, a creamy white color in large format tiles installed over Windmoeller’s acoustic underlayment for the entire 2260 square feet of space.
PURLINE Flooring: Sustainable and Stylish
PURLINE flooring isn’t just good for the environment; it’s built to last. PURLINE flooring is known for being:
- Durable: It can withstand the heavy foot traffic of a retail environment.
- Easy to Clean: Maintaining a clean and inviting store is a breeze.
- Comfortable: The flooring provides a pleasant walking experience for both customers and staff.
- Stylish: The clean, minimalist design complements the store’s overall aesthetic and keeps the focus on the clothing.
Going Green Without Sacrificing Style
The PURLINE flooring in Gerry Weber’s Münster store is a prime example of how sustainability and style can go hand-in-hand. The eco-friendly material creates a healthy and welcoming environment for shoppers, while the design complements the brand’s commitment to modern fashion. This innovative flooring solution is a win-win for both the environment and the shopping experience.
